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Principles of marketing 17th edition kotler test bank. Editions of principles of marketing by philip kotler. It was published by prentice hall and has a total of 744 pages in the book. The new design is more active and integrated, allowing students to more easily use the text. Published under pearson, the 16th edition is a revised and expanded text. Principles of marketing, 10th edition 97801018617 philip. Apr 15, 2014 real people just like you are kissing the idea of punching the clock for someone else goodbye, and embracing a new way of living. Pearson principles of marketing european edition, 6e philip. Original eighth edition en titled principles of marketing. Pdf for undergraduate courses on the principles of marketing. An introduction and they are also widely used around the world. Principles of marketing, 17e kotlerarmstrong chapter 2 company and marketing strategy. Pdf marketing management philip kotler download marketing.
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